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A STRATEGY-OBSESSED CONTENT PRODUCER

I'm a content producer, brand strategist, communications manager, editor and writer from Hong Kong with a background in F&B branding and digital marketing, editorial lifestyle content and corporate communications.
 

I have led branding campaigns for global brands and audiences, conceptualised and led end-to-end digital marketing project lifecycles, optimised communication and content workflows with the implementation of AI, produced, managed and hosted vodcasts, and headed digital and print publications. 

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Hear from my previous employers below.

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Nicole Slater, Former Editor-in-Chief at Hong Kong Living
(lifestyle magazine)

"My time working with Cheyelene as Editor at Hong Kong Living was a truly enjoyable experience. Her passion and dedication to every task were contagious, bringing the whole team together. ​
Throughout her year at Hong Kong Living, she rose to the rank of Editor for Southside Magazine, where she pitched fresh ideas, delegated tasks, and produced an entire magazine each month, from pagination to print day. ​
Cheyelene’s calm and kind presence grew valuable networks for the company through interviews and media events. While her professionalism helped build up the reputation of both the magazine, contributors, and advertisers with whom she worked alongside each month.."

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Christy Yung, Director
at Hindsight Creative
(F&B marketing agency)

"Cheyelene is a meticulous storyteller and a passionate writer. Her work shows high level of attention to detail.
Every brief she touches benefits from clear structure, thoughtful processing and polished execution.
She’s highly organised, adaptable, and versatile, able to switch between brand tones and channels while consistently delivering on time.
Her collaborative approach and strong work ethic make her a truly reliable asset."

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Merie Browne, Former CMO
at Brinc
(innovation and VC firm)

"Cheyelene joined us to handle content creation and immediately elevated our output. From crafting thoughtful blogs and articles to keeping our newsletter consistently engaging, her work was always thorough and on-brand. Beyond the writing itself, she demonstrated exceptional project management skills - keeping multiple content streams on track, juggling deadlines, and ensuring stakeholders were always informed.

A significant contribution of hers was launching On the Brinc, our video podcast interviewing startup founders. Cheyelene had a natural gift for putting guests at ease, drawing out authentic stories that resonated deeply with our audience. She turned a simple idea into a series that genuinely connected.

Cheyelene is trustworthy, highly organised, and a pleasure to work with. I wouldn't hesitate to recommend her to any team looking for a creative professional who delivers."

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