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F&B MARKETING AT
HINDSIGHT CREATIVE

From 2021 to 2023, I was Senior Copy Editor at Hindsight Creative, a Hong Kong-based digital marketing and branding agency. We specialised in servicing world-class beverage brands like Perrier, Campari, Remy Cointreau, Glenfiddich and SelvaRey. I was responsible for talent direction at video shoots, branded copywriting, scriptwriting and brand strategy for English strategic campaigns, social media posts, pitch decks and more.

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Click on any piece below to scroll through a slideshow of my work

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PERRIER

Completed works:

  • Campaign concept [Perrier Around the World Challenge]

  • KOL talent direction at video shoot

  • Scriptwriting for KOL collaboration with @jlouofficial

  • Social media copywriting for monthly content calendar and annual pre and post @50BestBars promo content

CAMPARI / SELVAREY / DRAGON WATER

Completed works:

Campari: KOL talent direction, campaign execution [Raise a Toast: Negroni Week] and scriptwriting

SelvaRey: Production assistance, social media strategy and copywriting

Dragon Water: Production assistance, social media strategy and copywriting

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Nicole Slater, Former Editor-in-Chief at Hong Kong Living
(lifestyle magazine)

"Throughout Cheyelene's time at Hong Kong Living, she rose to the rank of Editor for Southside Magazine, where she pitched fresh ideas, delegated tasks, and produced an entire magazine each month, from pagination to print day. Her calm and kind presence grew valuable networks for the company through interviews and media events, while her professionalism helped build up the reputation of both the magazine, contributors, and advertisers with whom she worked alongside each month."

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Christy Yung, Director
at Hindsight Creative
(F&B marketing agency)

"Cheyelene is a meticulous storyteller and a passionate writer. Her work shows high level of attention to detail. Every brief she touches benefits from clear structure, thoughtful processing and polished execution. She’s highly organised, adaptable, and versatile, able to switch between brand tones and channels while consistently delivering on time. Her collaborative approach and strong work ethic make her a truly reliable asset."

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Merie Browne, Former CMO
at Brinc
(venture capital firm)

[Incoming]

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