ABOUT CHEY
AGENCY WORK
From 2021 to 2023, I was Senior Copy Editor at Hindsight Creative, a Hong Kong-based digital marketing and branding agency. We specialised in servicing world-class beverage brands like Perrier, Campari, Remy Cointreau, Glenfiddich and SelvaRey. I was responsible for talent direction at video shoots, branded copywriting, scriptwriting and brand strategy for English strategic campaigns, social media posts, pitch decks and more.
Click on any piece below to scroll through a slideshow of my work
PERRIER
Completed works:
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Campaign concept [Perrier Around the World Challenge]
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KOL talent direction at video shoot
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Scriptwriting for KOL collaboration with @jlouofficial
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Social media copywriting for monthly content calendar and annual pre and post @50BestBars promo content
CAMPARI / SELVAREY / DRAGON WATER
Completed works:
Campari: KOL talent direction, campaign execution [Raise a Toast: Negroni Week] and scriptwriting
SelvaRey: Production assistance, social media strategy and copywriting
Dragon Water: Production assistance, social media strategy and copywriting