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F&B MARKETING AT
HINDSIGHT CREATIVE

From 2021 to 2023, I was Senior Copy Editor at Hindsight Creative, a Hong Kong-based digital marketing and branding agency. We specialised in servicing world-class beverage brands like Perrier, Campari, Remy Cointreau, Glenfiddich and SelvaRey. I was responsible for client communications, talent direction at video shoots, branded copywriting, scriptwriting and brand strategy for English campaigns, social media posts, pitch decks and more.

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Click on any piece below to scroll through a slideshow of my work

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PERRIER

Completed works:

  • Campaign concept [Perrier Around the World Challenge]

  • KOL talent direction at video shoot

  • Scriptwriting for KOL collaboration with @jlouofficial

  • Social media copywriting for monthly content calendar and annual pre and post @50BestBars promo content

CAMPARI / SELVAREY / DRAGON WATER

Completed works:

Campari: KOL talent direction, campaign execution [Raise a Toast: Negroni Week] and scriptwriting

SelvaRey: Production assistance, social media strategy and copywriting

Dragon Water: Production assistance, social media strategy and copywriting

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Nicole Slater, Former Editor-in-Chief at Hong Kong Living
(lifestyle magazine)

"My time working with Cheyelene as Editor at Hong Kong Living was a truly enjoyable experience. Her passion and dedication to every task were contagious, bringing the whole team together. ​
Throughout her year at Hong Kong Living, she rose to the rank of Editor for Southside Magazine, where she pitched fresh ideas, delegated tasks, and produced an entire magazine each month, from pagination to print day. ​
Cheyelene’s calm and kind presence grew valuable networks for the company through interviews and media events. While her professionalism helped build up the reputation of both the magazine, contributors, and advertisers with whom she worked alongside each month.."

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Christy Yung, Director
at Hindsight Creative
(F&B marketing agency)

"Cheyelene is a meticulous storyteller and a passionate writer. Her work shows high level of attention to detail.
Every brief she touches benefits from clear structure, thoughtful processing and polished execution.
She’s highly organised, adaptable, and versatile, able to switch between brand tones and channels while consistently delivering on time.
Her collaborative approach and strong work ethic make her a truly reliable asset."

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Merie Browne, Former CMO
at Brinc
(innovation and VC firm)

"Cheyelene joined us to handle content creation and immediately elevated our output. From crafting thoughtful blogs and articles to keeping our newsletter consistently engaging, her work was always thorough and on-brand. Beyond the writing itself, she demonstrated exceptional project management skills - keeping multiple content streams on track, juggling deadlines, and ensuring stakeholders were always informed.

A significant contribution of hers was launching On the Brinc, our video podcast interviewing startup founders. Cheyelene had a natural gift for putting guests at ease, drawing out authentic stories that resonated deeply with our audience. She turned a simple idea into a series that genuinely connected.

Cheyelene is trustworthy, highly organised, and a pleasure to work with. I wouldn't hesitate to recommend her to any team looking for a creative professional who delivers."

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